Did you know print marketing will continue dealing with substantial growth in 2017?
The following are 7 useful print marketing trends that deserve your attention. These will help you explore new opportunities in print marketing sector.
Print Marketing Trend #1: Personalized Prints
Do you want to get noticed? Customize your prints! Consider adding the name of the recipients to the design when conveying standard mail pieces like uniquely printed flyers and cheap postcards.
Do you want to go even further? You can show your consumers that you are paying attention to the details. Accumulate information about things customers are looking on your website. It is a smart idea to come up with a catalog that immediately helps them to remember these things or other alternatives.
Print Marketing Trend #2: Printing Unique Codes for Better ROI
You can use unique codes on your print catalogs. It will be a key component in consolidating print and digital systems.
Printing coupon codes are not new. However, printing unique coupon strategy will change in 2017 to move far from simply increasing sales. The main goal to use these codes is to track customers and sharing this code information to trusted business partners. You can use the code information to increase the value of those connections.
Unique codes enhance ROI and enable brands to better control spending plans related to discounts.
Print Marketing Trend #3: Investment in Print Marketing Will Grow in 2017
According to the study of Value of Paper and Print, 42% of advertisers said they will spend more than 33% of their whole spending plan on print marketing, while 35% will spend below 20% of their advertising budget on print marketing.
What does it mean? That means print marketing is getting popularity day by day. This trend will continue as marketers are getting positive results from print marketing.
Print Marketing Trend #4: Custom Printing will be Used for Deep Brand Loyalty
Many brands are investing a huge amount of money in branded content. Custom vinyl signs will enjoy a growth as organizations use the power of vinyl signs to promote their brands.
Customers will probably buy from an organization where they were previously a buyer. People now have high trust in print items, for example, daily papers, magazines, flyers, and podcasts.
Custom printing using customer databases will give profitable content that will reinforce brand messages, drive brand loyalty, and better customer retention. DIY unique printing ideas can engage the customers and enhance their experience with your brand.
According to the report of Retail Advertising and Marketing Association, 47% of customers will probably start an online inquiry after reviewing a custom printing ad.
Print Marketing Trend #5: Use of Better Texture and Color
Are you looking for print marketing materials that are different and unique? You have to use better texture and color that match with your brand. You can make it appeal to your clients and customers. It is important to produce marketing materials where branding is consistent. You can simply add touches, for example, emblazoning or debossing, intricate folds, scented paper, special inks and metallic foils to give your custom flyers a different look and feel. It will improve your brand loyalty.
Print Marketing Trend #6: Printing Unique Packaging
You can print unique packaging to start a welcome conversation with your potential customers.
Packaging will proceed with its pattern of more creative changes. You can create different versions to suit your product ranges. You can design unique folding carton printing that gets the consideration of your customers and clients.
Extraordinary packaging ideas help brands emerge on the crowd. It will boost the interest of your buyers and sales. More brands will start taking a look at how printing packaging ideas can offer the advantages to their brands.
The best effort will have an entirely coordinated promoting effort using brand information, design, and print mastery as support. Leading brands will work through their key informing with print specialists to guarantee their execution accomplishes the business goals.
Print Marketing Trend #7: Storytelling
Use print marketing to tell the story of your brand or any products or services. Print will keep on playing an important part in marketing. The explanation behind this is print has that individual effect that people can touch and feel. Whenever paper and ink meet up intensely, the final product is print marketing that looks like compelling artwork.
In 2017, storytelling will be a part of print marketing. A basic call to action will not work anymore. You have to tell a story to your crowd, and print-based marketing represents a perfect approach to achieve this. By following the storytelling print marketing trends, you will excite your customers and clients in no time!
The above 7 print marketing trends are helping brands building a better relationship with their customer. You can try these trends to get the maximum benefits from your marketing efforts. Once you will start offering your products and services via print marketing, you will discover that print marketing is the new powerful media to grow your business fast.
Explore the expert printing services of Creative Over that puts your brand into print marketing spotlight.
- EDDM Postcards – Is a new age of marketing for small and large businesses with low or high marketing budget.
- Retractable Banners – Retractable banners or cheap banner stands are the great way to display your marketing material on a large surface of the print area. We will provide you retractable banners and banners stands at best prices.
- Business Flyers Printing – Cheap flyers on glossy paper can work great to promote your business. We can provide you business flyers at best prices.